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Roland KR-105 Intelligent Digital PianoRoland Contemporary Keyboards announced the release of three new KR Intelligent Digital Pianos to the marketplace. The company rolled out the new KR line to its dealers at Roland Headquarters, in Los Angeles, California during a three-day session on May 17-May 19, 2005. The launch included training seminars, break-out sessions, Club Roland KR Piano updates, merchandising efforts and a round-table discussion with international guests including engineers from Roland Japan, Roland Europe and Rodgers. Ranging from the top-of-the-line KR-107, to the middle-range KR-105, to the entry-level KR-103, the new KR lineup has something for everyone."The new KR roll-out was terrific," says Roland CK dealer Alysha Sides, of RM Sides Family Music Center in Williamsport, PA. "Roland certainly outdid themselves once again, from the great new sounds and American styles, to the USB memory key and CD-2 recorder, there is something for every single one of our customers in this line. I am particularly excited about the new KR Club Roland course. It is just what we have been looking for to help us drive more customers into our stores and get them involved in the joy of making music." Roland Contemporary Keyboard General Manager Lynda Smith kicked off the launch in the Roland Media Center and inspired the crowd with an informative multi-media show before handing the stage over to Roland National Sales Manager, Pete Kesterson. Kesterson relates, "This year we put an ear to the ground and listened to the needs, wants and desires of our dealers. At their suggestion, we have incorporated more hands-on time, woven-in creative merchandising concepts, as well as provided them with new and unique marketing ideas during this launch. We want our dealers to know that we not only support them, but appreciate and encourage their input." Kesterson then introduced key CK demonstrators Chris Halon, Ric Iannone, and Rick DePiro who roused the crowd with a rock-in roll inspired show including songs from Queen, Elton John and country favorite, Shania Twain. CK National Product and Marketing Manager Chris Halon got the dealers tapping their feet and yelling for more, with his demonstration of the flagship KR-107. Incorporating the best of Roland's features, the KR-107 includes an authentic and detailed piano sound that simulates every nuance of a true grand. Halon stunned the crowd with hundreds of onboard sounds including orchestral instruments, guitars, basses, drum kits, and ultra-realistic organs that utilize Roland's acclaimed tonewheel-modeling technology. Halon also previewed the new Twin Piano Mode which allows two players to perform simultaneously on the same keyboard. This option makes it easy for two piano students to practice together, (thanks to two middle-C areas) or for the teacher to play the same notes, along with the student, while the new Piano Designer function allows users to adjust key touch, lid-height and resonance for improved performance. The KR-107's vivid and colorful touchscreen offers friendly, visual navigation. Halon demonstrated how most operations can be carried out easily by simply touching the screen. For displaying musical scores or lessons on a big screen for group viewing, the KR-107 comes with external VGA and video outputs for connecting to a separate computer monitor or TV. Ric Iannone and Rick DePiro then took the floor and rolled out the new and improved features on the KR-105 and KR-103 digital pianos. The mid-range KR-105 brings many of Roland's finest features to a more affordable price range. If offers top quality piano sounds, a touchscreen interface, DigiScore, New Styles, Visual Music Assistant, USB MIDI, an Expression Pedal jack, and more. The KR-105 is perfect for educators, students, and piano hobbyists alike. The attractive entry-level KR-103 provides a cost-effective way for new piano students and hobbyists to experience the magic of Roland's acclaimed KR-Series. The KR-103 has three parts that can be played via the keyboard (Upper, Layer, and Lower). The upper part can be used to play piano, melodies, or for drumming, while the lower and layer parts allow you to quickly add a second sound to your solo playing. During the launch Roland General Manager Lynda Smith announced that the popular teach-to-sell program, Club Roland is now available for the KR piano line. The new turn-key program, which includes an interactive CD-ROM complete with PowerPoint presentations, how-tos and lesson materials, is designed to make directing Club Roland classes, simple, fun, and professional, for increased effectiveness. Smith relates, "From the get-go, the Club Roland program was designed with fun and accessibility in mind. Our new and improved product is about increased efficiency and simplicity. Ultimately, Club Roland is about selling Roland pianos and organs. Our goal was to deliver an extremely professional product that would allow Directors to enhance their lessons, organize their materials, and save them valuable time. This new Club Roland CD-ROM and ancillary materials deliver that promise." As a testament to Roland's commitment to it's retail efforts, the company also hosted a round-table discussion with key Roland engineers and a select group of dealers. It was the first discussion group of its kind. "We will continue to encourage this kind of dialogue during future product launches," Smith. "We believe discussions of this kind, and an open line of communication will not only make our sales force more successful, but also provide us with invaluable information to help Roland Corporation US be even more effective in the future." As the middle member of the new KR series, the KR-105 brings many of Roland’s finest features to a more affordable price range. it offers top-quality piano sounds, a touchscreen interface, DigiScore, new Styles, Visual Music Assistant, USB MIDI, Expression pedal input, and more. The KR-105 is ideal for educators, students, and piano hobbyists alike. KR-105 Intelligent Digital Piano FeaturesMid-range KR-Series piano with 88-note Progressive Hammer-Action Keyboard and 64-voice polyphony 646 Tones, including stereo-sampled piano tones Large monochrome touchscreen, DigiScore, Music Clips 350 Visual Music Assistant titles, 184 internal songs 230 Music Styles (many featuring “Live Drummer”) 80W, 4-speaker full-range system Innovative Wonderland game, .BMP file export for score printing Internal FDD, USB-MIDI, Expression Pedal input, mic input Available in the following fine finishes: Oak, Mahogany, Polished Ebony, Satin Cherry Details Progressive Hammer Action The KR-105 is outfitted with a high-quality Progressive Hammer-Action Keyboard, which simulates a grand piano’s heavy-to-light key response from lower to upper octaves. Play the KR-105 and you’ll agree — it feels as great as it sounds. Tones There are 646 tones built into the KR-105, including some of Roland’s finest grand-piano sounds. From classical instruments to contemporary, pianos to percussion, the KR-105’s diverse soundset will cover all of your musical bases. LCD Touchscreen Pilot the KR-105 in style with the stylish, easy-to-read touchscreen interface. Just point and touch! Wonderland Roland’s popular Wonderland is included with the KR-105, an engaging environment for listening to a variety of instruments and performances, and for playing interactive musical games. Great for students or anyone interested in expanding their musical knowledge. Visual Music Assistant Visual musical accompaniment styles with an incredibly realistic human feel — that’s what you get in the KR-105. And with intuitive visual navigation, this instrument puts you in direct touch with styles that sound great and are easy to control. Just play a chord, and the accompaniment intelligently follows your lead! DigiScore Roland’s innovative DigiScore feature brings new musical possibilities and enjoyment to playing and practicing the piano. Interact with your music via the “Touch The Notes” feature, which lets you actually touch a note (or series of notes) onscreen for instant audible playback. Quick Select All of the KR-105’s main functions, including playing back songs, displaying notation, running the automatic accompaniment, and selecting tones, can be accomplished quickly using the touchscreen and accompanying front-panel buttons. Streamlined and simple. Live Drummer Styles The musical patterns included with the KR-105 are dynamic and true to life. Many of the drum and percussion patterns were recorded by master session drummers using Roland’s V-Drums, providing amazing realism. Delight, entertain, and impress your friends by incorporating these action-packed backing tracks into your performances. Options Add functionality and convenience to your KR-105 with the following add-ons from Roland: EV-5 Expression Pedal, CD-2 CF/CD Recorder. + Post comment/question/reply
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